Domain guides
Domains for Business & SEO
Domains as brand assets: multiple TLDs, international markets, rebrands and search ranking.
Do Domain Names Affect SEO? What Google Actually Says →
Google says the words in a domain are not a ranking signal. Here is what the name really changes: clicks, brand searches, links and history, and how to choose one that helps rather than hurts.
9 min read · Answers “does domain name affect seo”
Should You Buy Multiple Domain Extensions for Your Brand? →
Defensive registrations protect customers from lookalikes but cost real money every year. A rule for deciding which extensions to buy, what they cost over five years, and how to make the extras work.
9 min read · Answers “should i buy multiple domain extensions”
Domain Age and SEO: Does an Older Domain Rank Better? →
Google does not rank by registration date. Old domains rank because of links, content and continuous ownership. How to audit an aged name's history before paying for it, and when a fresh name is the better buy.
9 min read · Answers “domain age seo”
How to Rebrand and Move to a New Domain Without Losing Traffic →
The order of operations for a domain change: register, build, map every URL, 301 redirect, tell Search Console, and keep the old domain and its email alive. With the mistakes that cost a year of traffic.
11 min read · Answers “change domain name without losing seo”
Exact-Match Domains in 2026: Still Worth It? →
Keyword domains stopped getting credit for the name in 2012. What the update changed, the real trade-offs between an exact-match and a brandable domain, and how to decide without the folklore.
9 min read · Answers “exact match domain”
Country Domains vs .com for International Business →
How Google geotargets ccTLDs versus .com, the three ways to structure a multi-country site, the registry eligibility rules that limit your options, and how to keep one inbox across all of it.
10 min read · Answers “country domain vs com”
Domain Portfolio Management for Agencies →
How an agency keeps dozens of client domains owned correctly, renewing on time and manageable from one place: the three ownership models, the portfolio register, consolidation and the offboarding rule.
10 min read · Answers “manage client domains agency”
How to Value a Domain Name (Appraisal Basics) →
Most domains are worth the registration fee. For the rest, value comes from length, extension, meaning, brandability and comparable sales. How to estimate a fair range and set a price you can defend.
9 min read · Answers “how to value a domain name”
Selling a Domain Name: Marketplaces, Pricing and Escrow →
Where to list, how to price, how an escrow transaction actually moves, and the two ways to hand over a domain. With the 60-day lock, expiry and trademark checks that stop a sale being unwound.
10 min read · Answers “how to sell a domain name”
Parking a Domain: What It Means and Whether to Do It →
What domain parking really involves, why the ad revenue is close to zero, the email-spoofing risk of a name with no DNS, and the three useful things to do with a domain you are holding.
9 min read · Answers “what is domain parking”