Mailchimp vs Alternatives Cost Comparison

Step 2 · Your numbers

≈ 20,000 emails this month · MailShrine from live pricing

Step 3 · Ranked monthly estimates

Lowest estimate: MailShrine at $18.00/mo — about $82.00/mo less than Mailchimp for this setup.

• MailShrine

  Best: pay-as-you-go

  $18.00/mo

  Value pack — 20,000 credits for $18 — lowest option on /pricing for this volume

• Elastic Email

  Pays for emails sent

  $34.00/mo

  Elastic Email send-volume tiers (2026 educational).

• EmailOctopus

  Pays for subscribers

  $36.00/mo

  EmailOctopus subscriber tiers (2026 educational).

• Zoho Campaigns

  Standard · subscribers

  $37.00/mo

  Zoho Campaigns Standard-style tiers (2026 educational).

• Flodesk

  Flat Creative-style plan

  $38.00/mo

  Flodesk Creative-style flat monthly pricing (2026 educational ≈$38/mo). Unlimited sends on plan — different model than credits or contacts.

• Selzy

  Pays for contacts

  $39.00/mo

  Selzy contact tiers (2026 educational).

• MailerLite

  Growing Business · subscribers

  $40.00/mo

  MailerLite Growing Business subscriber tiers (2026 educational).

• SendPulse

  Pays for subscribers

  $45.00/mo

  SendPulse subscriber tiers (2026 educational).

• rapidmail

  Pays for subscribers

  $45.00/mo

  rapidmail subscriber tiers (2026 educational).

• Mailigen

  Pays for subscribers

  $45.00/mo

  Mailigen subscriber tiers (2026 educational).

• Systeme.io

  Flat unlimited-style plan

  $47.00/mo

  Systeme.io mid flat plan estimate (2026 educational ≈$47/mo). Funnel suite with email — not credit-based.

• Moosend

  Pro · subscribers

  $48.00/mo

  Moosend subscriber tiers (2026 educational).

• Campaign Monitor

  Unlimited-style · contacts

  $49.00/mo

  Campaign Monitor contact tiers (2026 educational).

• CleverReach

  Pays for subscribers

  $49.00/mo

  CleverReach subscriber tiers (2026 educational).

• Buttondown

  Newsletter · subscribers

  $49.00/mo

  Buttondown subscriber tiers (2026 educational).

• AWeber

  Pays for subscribers

  $50.00/mo

  AWeber subscriber tiers (2026 educational). Classic list-based billing.

• Mailjet

  Essential · emails sent

  $50.00/mo

  Mailjet Essential send-volume tiers (2026 educational). Closer to pay-for-sends than list size.

• VerticalResponse

  Pays for contacts

  $50.00/mo

  VerticalResponse contact tiers (2026 educational).

• Cyberimpact

  Pays for contacts

  $54.00/mo

  Cyberimpact-style contact tiers (2026 educational).

• Benchmark Email

  Pays for contacts

  $56.00/mo

  Benchmark Email contact tiers (2026 educational).

• Brevo

  Standard · pays for emails sent

  $69.00/mo

  Brevo Standard public send-volume tiers (2026). Starter is cheaper but lighter on automation — Standard is the peer marketing plan.

• EngageBay

  Marketing · contacts

  $69.00/mo

  EngageBay marketing contact tiers (2026 educational).

• Robly

  Pays for contacts

  $69.00/mo

  Robly contact tiers (2026 educational).

• GetResponse

  Email marketing · contacts

  $75.00/mo

  GetResponse public contact tiers (2026 educational). Marketing suite priced mainly on list size.

• iContact

  Pays for contacts

  $75.00/mo

  iContact contact tiers (2026 educational).

• Sarbacane

  Pays for contacts

  $75.00/mo

  Sarbacane contact tiers (2026 educational).

• Netcore Email

  Pays for emails sent

  $75.00/mo

  Netcore / Pepipost-style send tiers (2026 educational).

• Beehiiv

  Scale · subscribers

  $79.00/mo

  Beehiiv Scale subscriber tiers (2026 educational). Newsletter-first platform.

• Kit

  Creator · pays for subscribers

  $89.00/mo

  Kit Creator monthly subscriber tiers (2026; formerly ConvertKit). Newsletter free plan has branding/automation limits — this quotes Creator.

• SendGrid

  Marketing Campaigns

  $90.00/mo

  Twilio SendGrid Marketing Campaigns Essentials-style send tiers (2026 educational).

• Dotdigital

  Pays for contacts

  $95.00/mo

  Dotdigital contact tiers (2026 educational).

• GoHighLevel

  Flat agency-style plan

  $97.00/mo

  GoHighLevel Starter-style flat estimate (2026 educational ≈$97/mo). Full CRM/marketing OS — not pure ESP pricing.

• Omnisend

  Standard · contacts

  $99.00/mo

  Omnisend contact tiers (2026 educational). Ecommerce-focused ESP; contacts drive monthly cost.

• Campaigner

  Pays for contacts

  $99.00/mo

  Campaigner contact tiers (2026 educational).

• Mailchimp

  Standard · pays for contacts

  $100/mo

  Mailchimp Standard public contact tiers (2026). List size drives the bill — not how often you send (within plan send limits).

• Klaviyo

  Email · pays for active profiles

  $100/mo

  Klaviyo Email plan public profile tiers (2026). Active profiles drive the bill more than campaign count.

• Privy

  Ecommerce · contacts

  $100/mo

  Privy email/contact tiers (2026 educational).

• Constant Contact

  Standard · pays for contacts

  $110/mo

  Constant Contact Standard public contact tiers (2026). Same list size → same monthly fee (within send limits).

• Drip

  Ecommerce CRM · people

  $149/mo

  Drip people/contact tiers (2026 educational).

• Yotpo Email

  Ecommerce · contacts

  $149/mo

  Yotpo Email contact tiers (2026 educational).

• HubSpot

  Marketing Hub Starter

  $220/mo

  Marketing Hub Starter — 5,000 marketing-contact tier ($220/mo; +$50 per extra 1,000 contacts; 5× send limit).

• ActiveCampaign

  Plus · pays for contacts

  $229/mo

  ActiveCampaign Plus-style contact tiers (2026 educational estimate). Automation-heavy plan; list size drives cost.

• Keap

  CRM + email · contacts

  $249/mo

  Keap (Infusionsoft) contact-style tiers (2026 educational).

• Customer.io

  Starter-style · profiles

  $275/mo

  Customer.io profile-style tiers (2026 educational). Automation/messaging platform.

• Iterable

  Enterprise-style floor

  $800/mo

  Iterable enterprise-style educational floor (2026). Real quotes are custom — shown for scale comparison only.

• Braze

  Enterprise-style floor

  $1,200/mo

  Braze enterprise-style educational floor (2026). Custom contracts in practice.

• Salesforce Account Engagement

  Pardot-style floor

  $1,500/mo

  Salesforce Account Engagement (Pardot) educational floor (2026). Usually bundled with Salesforce — custom pricing.

Also try the full Email Marketing Cost Calculator for more detail.